Tim Scales is a Group Creative Director at Robinhood, leading their award-winning Brand Defining team. He partners with founders and executives to build high-performing teams and craft memorable brand moments.
Special Projects
Robinhood Rebrand
In partnership with Porta Rocha, we developed a mature new identity for Robinhood—one that reflects the evolution and the maturing fintech space. With Lauren Bamford’s still-life photography, we created an evergreen visual language that stretches across every product and touchpoint.
Squarespace Super Bowl 2021
We partnered with Dolly Parton to reimagine her classic ‘9 to 5’ as ‘5 to 9’ for our 2021 Super Bowl spot directed by Damien Chazelle. The anthem celebrated creators everywhere, inspiring them to turn their side hustle into their main hustle.
Squarespace x Oscar the Grouch
We worked with Sesame Street to launch a campaign starring Oscar the Grouch as an art-world phenomenon. The story came to life through A Cautionary Tale and a custom-built site that sold out his exclusive trash art in under 24 hours.
Squarespace Browser History 2020
In 2020, we launched Browser History, an annual exhibition celebrating the artists, entrepreneurs, and dreamers who turned a challenging year into something extraordinary. The campaign featured original artwork by Ignasi Monreal.
Robinhood x Lauren Bamford I
Together with Porta Rocha, we commissioned Lauren Bamford and Sarah Pritchard to capture a collection of timeless brand photography. The imagery, influenced by the precision of scientific studies and the edge of fashion, set a new visual standard for Robinhood.
Robinhood – Built for the Future
Together with MvM, we rolled out Robinhood’s first campaign under the new rebrand. Designed for active traders, it fused product with real-world energy—creating an ownable platform for all future communications.
Robinhood Gold – The New Gold Standard
Robinhood Gold gives everyday investors access to top-tier financial perks for just $5 a month. Our campaign challenged the gatekeepers of these benefits, using the same tired clichés they rely on to keep people out.
Robinhood – Run Your Money 2021
After a marketing hiatus, we reintroduced Robinhood with a campaign that celebrated the retail investors often dismissed by institutions. Run Your Money put the spotlight on their individuality and expertise—showing that with Robinhood, you don’t need an investment firm; you are the investment firm.
Recent Projects
Robinhood Crypto US/EU
We worked with MvM to create Robinhood’s first integrated global campaign, promoting its crypto lineup across the US and localized EU markets. Building on the Active Traders work, the campaign drew from brutalist architecture to deliver a powerful, contemporary aesthetic.
Robinhood x 23XI – Paint Scheme Reveal
We unveiled a bold new paint scheme for Bubba Wallace and Corey Heim’s stock cars, bringing Robinhood’s refreshed brand to the track in vibrant fashion.
Robinhood x OGC Nice
We unveiled our front-of-jersey sponsorship with French football club OGC Nice, marking Robinhood’s expansion into the EU. The announcement was brought to life through a bespoke social campaign created in collaboration with OGC Nice and Kappa.
Robinhood x 23XI — Built Different
For the start of the racing season, we created Built Different, a social-first campaign starring Bubba Wallace and Corey Heim. Inspired by Robinhood’s challenger mindset and Michael Jordan’s disruptive approach to NASCAR, the work captured the grit of both brands.
Robinhood Concierge
We developed GTM assets for Robinhood’s new white-glove service, including an in-app film featuring CEO Vlad Tenev addressing customers directly. A dynamic AI-generated bonsai tree served as the visual centerpiece, symbolizing the lasting and fruitful relationship between Robinhood and its clients.
Robinhood x Lauren Bamford II
Our second collaboration with renowned still-life photographer Lauren Bamford and stylist Sarah Pritchard expanded on the success of our first evergreen brand library. The new imagery continues to anchor Robinhood’s visual identity and is now widely featured across brand touchpoints.
Robinhood Hood Summit 2024 — Miami
We produced a week-long event in Miami, hosting over 2,000 attendees. The summit centered around a 45-minute live keynote from CEO Vlad Tenev, featuring product launches, demos, and announcements. Our team developed everything in-house—from the keynote presentation to event signage, styling, and entertainment.
Robinhood Legend — GTM Launch
We developed the GTM campaign for Robinhood’s first desktop platform, Legend. Built on the new brand identity, the creative was so impactful it influenced updates to the product itself. To showcase the platform, we commissioned an architect to design a bespoke 3D monitor as the campaign centerpiece.
Robinhood x NBA
We announced the first-ever triple NBA jersey patch sponsorship with the Miami Heat, Washington Wizards, and Memphis Grizzlies. The launch was amplified with a full suite of in-stadium assets to connect with fans on game day.
Robinhood Transfer Bonus
To support Robinhood’s transfer bonus program, we launched a two-week campaign that brought in over $1B in assets. During the final stretch, we added two AI-voiced videos to maximize urgency and deposits with the clear call: “You transfer. We match.”
Robinhood – Retirement 3% Match
We launched an integrated campaign to drive sign-ups for Robinhood Gold and boost IRA deposits. Filmed in Montevideo with director Felix Brady, the work highlighted how users could get “the most for retirement” by stacking their employer match with Robinhood’s.
Robinhood Retirement
We developed a custom identity for Robinhood Retirement, the first non-employer-matched IRA. Drawing from perpetual motion mechanics, we built a kinetic typographic and motion language that symbolized growth and the continuous movement of money.
Robinhood 24 Hour Market – NYC
For the launch of our 24/5 trading product, we created the GTM campaign “When the market closes, we stay open.” Alongside comms and PR, the campaign featured a digital OOH takeover across New York City, including a 3D billboard in Times Square.
Squarespace x Knicks – The Crossover
We produced a social series with former New York Knicks legends, exploring how they built businesses beyond the court. Featuring Earl Monroe, Nate Robinson, and Walt Frazier, the stories came to life with animations from Jelly, Alexandre Nart, and Gunner.
Squarespace Australia
We launched Squarespace’s first global integrated campaign in Australia, built around a simple cultural truth: Australians give each other nicknames based on what they do. Leveraging this insight, the campaign celebrated makers and ignited the entrepreneurial spirit at the core of the brand.
More work available upon request.