Bio
Tim Scales is a New York based creative leader and VP of Design at ShopMy, shaping how the brand looks, feels, and works end to end. Before ShopMy, Tim was Group Creative Director at Robinhood, where he led the award-winning Brand Defining team through the company’s rebrand. Earlier, at Squarespace, he worked across everything from performance campaigns to Super Bowl commercials. His teams’ work has been recognized by D&AD, the One Show, and other top industry honors. Originally from Melbourne, Australia, Tim cares about building lean, high-performing teams and the systems that keep creativity moving at the pace of technology.
Work
ShopMy → VP of Design (2026 – Present) Leading product design, brand design, and creative.
Robinhood → Group Creative Director (2025 – 2026) Leading the Brand Defining team across global integrated campaigns, activations, events, and partnerships. Partnering closely with company leadership to set the creative vision, build scalable systems, and develop a high-performing in-house team.
Creative Director (2022 – 2024)
Drove brand transformation initiatives, leading integrated campaigns and the evolution of Robinhood’s visual and strategic identity.’
Creative Lead (2021 – 2022)
Shaped key brand and product moments during a pivotal growth phase, guiding cross-disciplinary teams to deliver impactful creative work.
Squarespace → Senior Art Director (2019-2021)
Developed integrated creative for Super Bowl campaigns, global brand initiatives, product launches, PFRM, and social content.
Publicis North America NY → Senior Art Director (2017-2018)
Created integrated campaigns for brands including Kinder and Volkswagen, spanning TV, digital, and social channels.
Fantasy → Freelance Art Director (2017)
Delivered art direction for CAA, focusing on digital experiences and brand design.
Big Red → Art Director / Digital Design (2015-2017)
Led national creative campaigns for Coles Supermarkets, Bupa Healthcare, and Renault, driving cohesive digital and ATL execution.
Spook Magazine → Lead Designer (2011-2012)
Reimagined Issue 5 in collaboration with Confetti Studio, blending editorial design with a contemporary visual approach.
Disciplines
Creative Leadership / Creative Direction / Brand Strategy / Creative Advertising / Art Direction / Graphic Design / Content Creation / Brand Identity
Contact
N/A